I’ve said it a gajillion times, and I’m going to say it again…there are a thousand eggheads out there in Santa Clara, and this is the best they can come up with?

In case you haven’t heard, Google is going to offer a Pay-Per-Click video ad product. They’re going to run it through AdSense and we can’t opt out — we’re going to get video ads whether we like them or not. Read more…

There’s an interesting report available from morevisibility.com, written by their CTO Joe Laratro. The report is available through eMarketer FYI.

The report is split up into Budget Strategies, Bidding Strategies, Keyword Strategies and Ad Copy Strategies. I’m going to go over a few below. Read more…

Well, the Pneumonia’s wearing off and I got the chance to reconfigure and run the spider yesterday. The usual suspects are in the top results with a few newcomers. Read more…

Great Article from Kevin Lee. Kevin says that to be successful in Pay-Per-Click (PPC) advertising, your PPC ads should strive to be as relevant as, if not more so than your competitors, and you should endeavor to make your ads more relevant than the organic/algorithmic results in every engine. Read more…

Let me start by saying that my cough medicine has liquid Vicodin in it, so that is my defense for any missteps or lawsuits or any other actions that might be -uh- actionable.

So the headline on Jimmy Daniels’ Revenews post is this: Gates says we will crush Google. Read more…

I’ve been holding Wayne Porter’s Revenews article for some time now, thinking about the same question he contemplates.

His article starts with a reference to Jeff Molander’s ThoughtShapers blog where Jeff cites data that shows the big retailers are spending less on affiliate marketing and directing the money toward search engine marketing. Read more…

There’s an event in the broadcast advertising business called the Upfront, where the networks get everyone together and get their commitments on advertising for the major part of the year. The time that’s left goes into what’s called the scatter market, where advertising spots are more expensive, and the timeslots end up to be what’s left after the upfront.

This arrangement obviously favors the networks over the advertisers — they sell the best spots first for the most money, since everyone is gathered at the upfront, and whomever wants the best spots had better get their wallets out. Read more…

Here’s an interesting research finding from The Marketing Experiments Journal that I came across on iMediaConnection that seems intuitively correct.

The idea is that you can increase your conversion rate by adding a human presence and voice to your sales page. Read more…

Clickz reports on two new surveys on search engine user behavior. Read more…

I got an email this morning from Jonathan Crouch of the UK photography studio Purple 13. Jonathan’s partner (which I think means girlfriend or wife, not just business partner) Mandy Collins is a talented photographer, Jonathan frequently updates the site content to reflect her latest work.

Jonathan also worked hard on SEO, getting Mandy’s name and Purple 13 to the top of the most important organic search results for her keywords. His rationale was that people would not remember the URL if they saw it in passing somewhere or hanging next to one of Mandy’s photographs, so he wanted to be able to have people find Purple 13 or Mandy’s name easily in the search engines. He’s right, of course. Read more…